Responsibility in the O₂ supply chain
In January 2008, in order to establish corporate responsibility in our supply chain, O₂ incorporated ecological and ethical procurement guidelines into the purchasing process. These guidelines are based on the internationally approved standards of the UN Universal Declaration of Human Rights and the International Labour Organisation conventions. In combination with other measures, corporate responsibility standards should be applied to all procurements of products and services by O₂.
> Details on responsibility in the supply chain

Publication of findings on employee satisfaction
We regularly use the so-called Reflect survey to measure satisfaction among our employees so that we know exactly where and how we need to improve. Because we want to provide an attractive working environment in which our staff feel inspired to do their best. The Reflect findings for 2007 were revealed within the company in February 2008. The comparatively poor score of 73 out of 100 points - in 2006 it was 78 points - moved us to invest heavily in staff satisfaction during the year. With success: In 2008 we improved significantly with 79 points.
> Details on measuring the satisfaction of our employees

Presentation of the O₂ Mobile Movie Awards
The winners of the O₂ Mobile Movie Awards 2007 were presented with their awards at a ceremony held in Berlin on 9 February 2008. Christine Päch from Dessau won the professional category with the film »Wild Nights«. »Hallo Hand« is the title of the winning film by Thomas Raudnitzky in the Mobile User category. Both directors shot their films on mobile phones for mobile phones. The O₂ Mobile Movie Award is the most prestigious prize of its kind. In 2004, it was the first award presented for short mobile films in Germany.
> All about the Mobile Movie Award

Opening of the new O₂ daycare centre
On 9 March 2008 the O₂ »Bubble Bande« daycare facility opened opposite the company headquarters in Munich. O₂ is assuming the costs of implementing this family-friendly project. The centre offers 36 full-time places for children between four months and three years of age - some of the 36 full-time places can also be allocated on a part-time basis. Every day from 7.30 am 18.00 pm trained supervisors ensure the best possible upbringing for the children. The facility provides places to be used for an average of five to ten hours a day every week. O₂ provides this daycare to help its staff combine work and family.
> Details on the commitment to employees at O₂

Launch of the International Volunteering Program
In March 2008 O₂ launched the International Volunteering Program run by the Telefónica Foundation for O₂ employees. During the period from July to September 2008, a total of eight employees from Telefónica Europe, including one from Germany, took part in the Proniño Project in South America. They spent three weeks renovating classrooms in Proniño schools, taught English and organised leisure activities with the children.
> Details on volunteering

SCHOLA-21 and D21 initiative train young teachers in media literacy
The first camp for the project »Live your Visions. Use your Knowledge. The best teachers for Germany's schools of the future!« was held in Lübeck from 22 to 25 April 2008. 34 teachers from 30 schools in Brandenburg and Berlin took part.
This new project is part of the D21 initiative specifically designed to equip young teachers with digital skills and innovative teaching methods. O₂ is one of the partners of the national teacher camps. O₂ helps children and young people to use Internet and mobile communications technology sensibly in its capacity as a telecommunications company.
Details on > SCHOLA-21 and the > D21 initiative

O₂ IVR customer hotlines switched off
We are sending the robots into retirement: the interactive voice response system on the prepaid and postpaid customer hotlines has been switched off by O₂ since April 2008. Instead, customer service staff now deal directly in person with our customers' requests and enquiries. They can now ascertain customers' concerns straightaway and deal with them promptly or connect them to the right person. Although the number of calls to our hotline has risen by three percent since removing the voice response system, we have been able to deal with a larger proportion of the calls within 20 seconds than in 2007 - thanks to our committed and efficient employees.
> Details on customer service at O₂

Launch of the new online Corporate Responsibility Report
O₂ went online with its Corporate Responsibility Report for the first time on 30 June. Online reporting allows the company to give constant updates on the status of corporate responsibility activities. At the same time the information can be even more closely tailored to the needs of customers, staff and partners. O₂ enters into a dialogue with its stakeholders via interactive surveys and online discussions. The website serves as a platform for this.

Closure of the German Mobile Telecommunications Research Program
The German Mobile Telecommunications Research Program (DMF), backed by O₂ with the funding of 1.9 million Euros, was discontinued in 2008. An international closing conference was held on 17 and 18 June 2008 for a final overall review of the findings of the DMF. The aim of this conference was to draw a scientific conclusion from the program. The Federal Environment Minister Gabriel summarised the findings: »This broadly based research program has not confirmed any existing fears about the possible health risks of mobile communications which are prevalent in parts of the population.«
> Details on research sponsorship

Media literacy day - O₂ World on tour in Cologne
Some 300 students from twelve classes in Cologne learned lots of new things about the creative potential and dangers of mobile phone use during the O₂ World on tour on 5 June. The Institute for Media Education in Research and Practice - JFF had invited them to the media literacy day in partnership with klicksafe and with backing from O₂. With the help of film contributions, mobile video clips and quizzes, the schoolchildren enjoyed an entertaining lesson on the responsible use of mobile phones.
> Details on the cooperation with the Institute for Media Education in Research and Practice

O₂ staff help leukemia sufferers
On 29 July 2008, every O₂ employee had the opportunity to join the register of bone marrow donors. In cooperation with the German Bone Marrow Donor Centre (DKMS), O₂ launched a campaign to determine tissue type in the physio rooms of the »StudiO₂« fitness centre. The aim is to help leukemia sufferers, including employees' family members. 192 employees had their names entered in the register - making the campaign day a great success in Munich. The campaign was instigated by O₂ employees. O₂ covered the costs of determining type with the proceeds of an internal sports event and a generous donation of 8,400 Euros from the company.
> Details on voluntary campaigns by our staff

O₂ provides Family Service for its staff
Since August 2008, O₂ in Germany has given its employees the option of using the Family Service for free. Employees can get help and advice on looking after their children and dependents in need of care. During business trips or seminars O₂ employees can use the contingency care provided by the back-up centre.

O₂ covers all the costs, from advisory services to placement. Employees pay for the care services. The contingency care provided by the back-up centre is available to staff free of charge for five days a year.
> Details on the employees' commitment at O₂

Media literacy day: training for Munich students
On 19 September, O₂ invited 280 Munich schoolchildren to a media literacy day in the mobile entertainment arena of O₂ World on tour. Tutors from the Institute for Media Education in Research and Practice explained to the young people the risks as well as the creative opportunities of mobile phone use. In the evening awards were presented to the winners of the »Ohrenblick mal!« mobile video clip contest. This is only one example of how O₂ assumes responsibility for promoting media literacy among children and youth using the Internet and mobile phones.
> Details on media literacy

Good reviews in the Kundenmonitor
We were able in 2008 to celebrate numerous successes in external reviews of our service. In a study conducted by news broadcaster ntv in conjunction with the Institute for Service Quality, for instance, we achieved first place with our mobile phone shop. In September 2008, for the third year in succession, we were also featured in Kundenmonitor as the mobile communications provider with the highest level of customer satisfaction globally.
> Details on customer satisfaction

New environment protection strategy at O₂
O₂ introduced a new environment protection strategy in September 2008. The main points are saving energy and CO₂, mobile phone recycling and work to raise environment awareness among customers and employees. The new environment protection strategy refers to the outcome of discussions on »CO₂ neutrality - active environment protection or modern selling of indulgences?« by making savings in energy as opposed to offering compensation a key strategy.
> Details on environment protection at O₂

O₂ sets signals for youth protection
Telefónica O₂ Germany GmbH & Co. OHG has successfully implemented the negotiated agreement for greater youth protection in mobile communications. As well as the > www.jugend-und-handy.de information portal run jointly with the Voluntary Self-Control of Multimedia Services Providers e.V. (Freiwillige Selbstkontrolle Multimedia Diensteanbieter e.V. - FSM), the measures include a free1 youth protection hotline under the abbreviated code 22988. The number can be accessed via SIM cards from O₂ and participating service providers. Customers can get information, services and advice on the subject of youth protection here.
> Details on youth protection at O₂

O₂ draws online discussion on youth and data protection to a conclusion
From 1 September to 10 October 2008 we ran a debate on the theme »Chatrooms, Communities & Co.: How safe are children and young people?« on »www.diskutiere.de«. Over 1,500 parents, educators, experts, young people, O₂ employees and interested persons visited the site. The outcome: Parents in particular frequently feel overwhelmed by the range and possibilities of new media. Young people feel that their mistrust often prevents them from making use of helpful sources of information. Open dialogue enables O₂ to identify relevant stakeholders and their requirements of the company, and to take these into consideration in future decisions and actions.
Details on > »diskutiere.de«

O₂ customers collect 11,300 Euros for the German Children and Youth Foundation
Customers of Telefónica O₂ Germany GmbH & Co. OHG have collected 11,300 Euros for the German Children and Youth Foundation (DKJS) under the O₂ Bonuswelt scheme. This amount will benefit the »Youth Bank« program run by the DKJS. In Youth Banks young volunteers provide their contemporaries with know-how and money to make their ideas for charity a reality.
O₂ is delighted with the support from its customers. The fundraising campaign enhances the company's commitment to young people. There are now 25 »Youth Bank« branches nationwide. The scheme is also backed by the Deutsche Bank Foundation.
> Details on social responsibility at O₂

Annual congress for the D21 initiative
This year's annual congress for the D21 initiative, Europe's largest partnership between politics and business for the information society, was held in Berlin on 14 November 2008. Around 600 delegates came to find out about changes brought about in the field of education by information and communication technologies. Telefónica O₂ Germany was also represented. The winners of the D21 project for »The best teachers for Germany's schools of the future!« were also named during the annual congress. O₂ is one of the backers of this initiative. Camps were held to train student and new teachers in the targeted instruction of media literacy and innovative teaching methods.
> Details on the D21 initiative

O₂ launches an internal environment campaign and calls on staff to protect the environment
In December O₂ launched an internal environment campaign with the aim of taking real individual measures to make a quantifiable contribution to the fight against climate change. The company calls on its employees to reduce energy consumption by modifying their individual behaviour. This includes small steps such as switching screens off overnight and replacing business trips with video and telephone conferences.
> Details on the environment strategy of O₂

O₂ takes data protection seriously
On 16 December 2008, 36 participants, including seven members of the German Federal Parliament, discussed the issue of data protection at O₂'s office in the capital city of Berlin.
> Details on data protection at O₂

Christmas card campaign for »Children for a better World e.V.«
The work of »Children for a better World e.V.« was supported by every Christmas card sent by O₂ to its customers and business partners. For every card 50 cents went to the children's aid organisation, which campaigns for disadvantaged and needy children at home and abroad.
More details on > www.children.de.